Companies

Building commercial teams that drive growth

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Scaling into new markets requires more than headcount. It requires commercial professionals who understand complexity, ownership and execution in international environments.

TrueNorth Commercial partners with international companies to strengthen their sales and business development teams across the Benelux and Nordics.

The challenge

Hiring for growth is rarely straightforward

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As companies expand across Europe, commercial hiring often becomes a bottleneck.
Roles remain open for too long, expectations are unclear, or profiles are hired that perform well on paper but struggle in practice.

We regularly see challenges around:

• Finding commercially strong profiles with international experience

• Balancing speed with quality under growth pressure

• Aligning local market realities with HQ expectations

Our role is to bring clarity before decisions are made — and precision during execution.

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What we support

International Commercial Search

We focus on permanent commercial roles, including sales, business development, partnerships and regional leadership positions.

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Market insight & calibration

Before starting a search, we provide honest insight into local talent availability, compensation levels and hiring feasibility.

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Focused execution

We work with a limited number of clients at a time to ensure attention, speed and alignment throughout the process.

No volume. No noise. No CV-driven approach.

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